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The Crisis Prevention Blog

Articles, resources and case studies to help FMCG Managers

Prevent a reputation crisis

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Jul 23
3 min

Crisis Management - Lessons from COVID (so far)

The impact of COVID is certainly not over yet but there are key lessons emerging for the ways leaders should manage a crisis.

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Jul 2
3 min

The old approach to Crisis Management doesn't work

PR companies continue to push the cold, carefully crafted media statement that tries to make a bad situation sound better. It doesn't work.

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Jul 2
2 min

Take away the conflict to prevent a reputation crisis

I hear it all the time. The media just hypes everything. They’re just looking for a headline. Why don’t they just publish the facts?

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Jul 2
2 min

Engage fast to prevent a reputation crisis

At a time when that trust is tested - when consumer complaints start to escalate, many companies resort to cold PR statements. Doesn't work.

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Jul 2
2 min

Crisis or not? What you do in the first few hours will decide

What happens in the first few hour after problems start to pick up momentum will decide whether you have a crisis. You have to move fast.

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Jun 28
2 min

Responding to complaints makes good business sense

How you respond to consumer complaints will often decide whether you have a crisis and start losing customers.

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Jun 25
2 min

Who should lead the crisis management team?

Being able to lead a team through the crisis management process can be challenging. Who should lead that process?

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Jun 25
2 min

No FMCG company should ever have a crisis

Consumer complaints, negative comments or allegations of bad behaviour - whether true or not, can quickly escalate into a crisis.

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Jun 25
2 min

The old model of crisis management doesn't work

One-way media announcements full of PR fluff doesn't work in an age of social media. It’s an outdated model

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Jun 25
2 min

Trusting the media with your reputation in a crisis?

Are you trusting your hard earned reputation to the media in a crisis?

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Jun 11
3 min

When do you call the Crisis Management Team together?

In a crisis, having a very clear “triage” process and triggers for engaging the crisis management team becomes really important. Here's how

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Jun 11
4 min

Tips for ONLINE Crisis Management Team Meetings

What happens when every member of the crisis management team is working remotely? 4 tips for effective crisis management team meetings.

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Jun 11
4 min

How to prepare your crisis management team

What is the best way to make sure your crisis management team is prepared for a crisis?

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