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The Crisis Prevention Blog

Articles, resources and case studies to help FMCG Managers

Prevent a reputation crisis

Who should lead the crisis management team?

 

Who should lead the crisis management process?

Many companies have a crisis management plan, but as we discussed previously, they are not always effective and not always used. Having a set of tools and good guidance enables you to take a breath and work through the key issues quickly but...
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Should the CEO lead the crisis management process?

 

Should the CEO lead the crisis management process?

When the phones start ringing, customers and consumers are demanding answers you don’t have yet, regulators are pushing you towards action you don’t feel ready for or justified and social media is starting to go viral, a crisis...
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Leadership in a Crisis - The Importance of Emotional Intelligence

 
 
 
I had an interesting conversation this week with a social media consultant who has a client with a problem. The client had received a negative review and the CEO reacted angrily to it, causing the incident to escalate into a war of words and threats.
 
Regardless of the facts...
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Social Media - Your enemy or key asset in a potential crisis?

 

Social media can scare senior executives

 
There are few things that scare a senior executive of a food or consumer goods company more than seeing the reputation of their business, products and brands that they have worked so hard to build get dragged through the mud over social media. It...
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You have 60 minutes to save your brand. How do you prevent a social media crisis?

 
 

Your initial response to a social media crisis is critical!

 
Facebook is responsible for nearly 80% of consumer complaints and around 40% of consumers expect a response within 60 minutes. The average response time is actually around 5 hours and many complaints are not answered at...
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What is Crisis Management?

 

Incident management, crisis management, business continuity, product recall, emergency response - terms that get thrown around a lot. All are important processes but do you need a plan for all of them? What’s the difference?

For a food or consumer goods business, there are many types of...

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