The FMCG Manager's Guide to Preventing a Social Media Crisis

Your guide to managing incidents and preventing a reputation crisis!

Download your FREE Guide to Preventing a Social Media Crisis.

For a food or consumer goods company, an incident - a consumer complaint, negative comments, allegations of wrong-doing, can quickly escalate into a crisis.

According to recent study, the cost of a reputation crisis has doubled over the past 20 years. The reason? Social media!

In this FREE Guide, we will show you how to use social media effectively when an incident happens. We'll cover:

  • Should you respond - and how should you respond when someone posts something negative on your social media pages.
  • Easy to use tools and guides to understand why consumers and other stakeholders react the way they do - and what to do about it.
  • How to use social media to actually enhance your reputation and leave your business stronger after an incident.

Go from feeling at the mercy of "irrational" consumers, "over-reacting" customers and regulators and "sensationalist"  media, to confidently getting control and maintaining control.

Download your FREE Guide

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