Your guide to managing incidents and preventing a reputation crisis!
For a food or consumer goods company, an incident - a consumer complaint, negative comments, allegations of wrong-doing, can quickly escalate into a crisis.
According to recent study, the cost of a reputation crisis has doubled over the past 20 years. The reason? Social media!
In this FREE Guide, we will show you how to use social media effectively when an incident happens. We'll cover:
Go from feeling at the mercy of "irrational" consumers, "over-reacting" customers and regulators and "sensationalist" media, to confidently getting control and maintaining control.