Recall with confidence!
Your reputation - and often your business is on the line. The Recall Management Toolkit will give you the skills and tools to conduct an effective product recall.
High profile incidents and product recalls are top of mind for consumers.
Manage them badly and they can quickly escalate into a reputation crisis that cost you millions of dollars. Manage them well and they can actually enhance your reputation and build your relationships with key stakeholders. It's completely up to you!
Social media has changed the landscape.
Consumer complaints, negative comments and allegations of wrong-doing move further and faster. There are higher levels of scrutiny on food and consumer goods than ever before. You need to get your product recall process right!
Turn a product recall into a positive event for your business.
Most senior managers and owners see product recalls as negative, brand damaging events. It doesn't have to be that way. A well managed product recall can actually enhance your relationship with customers and consumers and strengthen your business - if you take the time the think more broadly than just the operational response.
The Recall Management Toolkit
We've taken decades of experience helping some of the world's leading brands to manage product recalls and prevent them escalating into a reputation crisis and created The Recall Management Toolkit - a practical online training program that will give you the skills and tools you need to conduct an effective product recall.